About This Episode

“Good marketers realize that marketing is an investment.” – Cassandra Alexis

It is crucial to have a long-term plan for how you’ll spread the word about your business, and the key to that is to have a specific spending plan (also known as a budget) for putting that plan into action.

This is where many entrepreneurs make mistakes: not having a clear-cut marketing spending plan, not laying out important factors to consider, and not setting marketing goals to accomplish.

Sometimes when the finances are tight, the marketing budget is the first at the cutting board – or sometimes even scratched altogether. But it shouldn’t be. Failing to market and advertise your business properly can hugely impact your business and its potential to thrive. If you want to stay competitive and optimize your money, your marketing spending plan must cover all areas of planning, pricing, and of course, marketing your service.

You may have questions like: How much should my marketing spending plan be? What activities should go into my marketing spending plan? How do I track the money that I spent on my marketing strategy?

No need to worry because in this week’s episode, I’ll be giving you insights to help you figure out your marketing spending plan, shift your mindset, and work with the money that you need to allocate to go towards your marketing spending plan. Listen to learn more!

In this conversation, we discuss:

• What is a marketing spending plan?
• Shifting your mindset on spending your money
• Reasons why you need a marketing spending plan
• What marketing activities are covered by your marketing spending plan
• Factors that impact the size of your marketing spending plan

Connect with Cassandra:

We are well on our way in 2022. Have you built your plan for the year?  If you have not, don’t even know where to start, or would just appreciate a little bit of help along the way, check out my free 2022 planning guide.

Is marketing your business making you feel less than opulent?  Are you ready to create the opulent outcomes that you desire in your life and business?

Schedule a complementary discovery consultation via this link: https://calendly.com/cassandraalexis

Tune in to the Crowned Opulence Podcast on your favorite podcast app and join the conversation on Facebook and Instagram.  Have a mimosa that you want to have featured or a conversation that you want to hear about on the show let me know at https://www.crownedopulencepodcast.com/

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